5 Marketing Strategies For Authors

These marketing strategies for authors are not in any particular order, they are all interchangeable in importance. Most of the ideas presented here can be done with a minimal marketing budget, by any level of digital marketer. These marketing activities are mainly online and for the most part, do not require a marketing team or extensive digital marketing skills. Read through the list apply what is needed to your books marketing plan and if there is anything you think I should have included, please get in touch. Social or Email.

1. Create a Social Media Account and Promote Your Book.

Create a social media account for your book on Facebook, Twitter, Goodreads, Pinterest, Instagram,  YouTube,  LinkedIn, and/or any other social media platform you use. You can promote your book on these platforms using hashtags, keywords, images, book mockups, videos and links to your website.

The secret to good social media is 1: Building a community 2: Having good, regular content to engage your audience 3: Interacting with your audience.

For an in depth look at social media check out my book Smartphone Smart Marketing, it covers all the bases.

2. Develop a Publishing/ Marketing Calendar to Keep Track of Dates and Deadlines

Marketing as an author is about having a plan. If you have a plan to publish two, three or more books over the course of a year make sure you have a calendar to work to. Key things to include in your calendar.

A: Pre-book releases. This is everything related to the publication of the book. Editor drafts, cover design, blurb, blog posts, social media posts, newsletter swaps etc.

B: Launch week: Swaps, videos, various distribution channels, google ads, amazon ads,

C: Post-book Launch. Blogs, videos, best sellers, reviews, snippets, discussions, artwork.

Filling out lots of content like this across your calendar will give you lots of ideas and make sure that you stay productive before, during and after each book launch, to maximise engagement with your audience. 

3. Analyse Your Competition for Insight Into What You Can Do Different

There is nothing new under the sun, everything is built on the shoulders of giants and you are never the biggest fish in the sea. So get snooping, check out your competitor’s website, book listings on Amazon, Apple, Kobo etc, check out their social media. There is bound to be some gold for you to mine, be it the way they write their descriptions, to the book mock-ups they use, or diversity in their social media posts, the hashtags they use etc. Analyse, borrow, and grow. 

4. Leverage the Power of Reviews & Testimonials for Author Marketing Strategy

Easier said than done. Reviews and testimonials are indeed powerful. However, getting them can sometimes be challenging. So make sure that you ask for a review at every opportunity. Peoples lives are busy, some folks may buy your book and read it four or five months later. Prompt readers with a call to action at the beginning of your book and at the end of your book, on your websites sales page and on social media. Reviews are powerful and they are worth fighting for.

Different reviews and testimonials ranked.

1: Weakest: Just a text review 

2: Good: Review with an image, a positive smiling image with the book is the best.

3: Video review: A review or testimonial featuring the book is best.


5. Know Your Audience

Know your audience means that you should be aware of who your readership is and what they want to read about. You need to make sure that your writing is relevant to them. If you write something that doesn’t interest them, then they may never come back to your books again. 

The best way to find out if people are interested in the topic or subject matter that you have written on is by doing a little research first. A lot of Indie authors write to a niche. They chose the niche, then the sub-niche and then they write. By doing this they know exactly who their readership is, they know who they are going to market their book directly to. 

It also helps you know how much competition there is with other authors, in the niche/categories. is a great place for data on your chosen niche.


A: Publisher Rocket is a powerful tool that helps you research Amazon. It gives you information on which categories to list your book in, how many competing authors are making, which keywords to use and more. If you are serious about book marketing and selling more books on Amazon, then grab a copy of Publisher Rocket today for only $99 (Lifetime license includes all future updates)


B: Smartphone Smart Marketing: My book on marketing. If you have a smartphone then you already have the resources needed. SSM covers everything from content marketing, social media strategies, content creation including photography, video production, live streaming and more. Learn to use your phone and become a marketing powerhouse.

No2 on Class PRs best marketing books of 2021! 


Marketing and SEO books that may be of interest.