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How Authors Could Use Virtual Influencers To Connect With Readers

I am excited to share with you my predictions for how authors could use virtual influencers in the near future. As the world becomes increasingly digitized, virtual influencers are becoming a popular trend in the marketing world. In this article, we will explore the seven ways I believe authors will utilise virtual influencers in the coming years.

What Is A Virtual Influencer? 

A virtual influencer is a computer-generated character that is designed to resemble a human being (but can also represent anything else) and can be used to promote various products and services. Virtual influencers are used on social media platforms like Instagram, YouTube, and Twitter. They are created using animation or 3D modeling software and feature realistic movements, facial expressions, and personalities. However, everyday new technologies are making it cheaper and easier to make these avatars. Virtual influencers can engage with their followers by posting videos, photos, and comments that promote brand products and services. They can also provide advice and recommendations to their followers on various topics. While their online presence may be lacking in authenticity, virtual influencers are becoming increasingly popular as they offer an innovative approach to influencer marketing. As the technology advances, virtual influencers are expected to become more lifelike, and their influence is expected to grow over time.

Example: Miquela is the world’s most popular virtual influencer and recently Prada created Candy for a marketing campaign. The WHO (World Health Organisation) partnered with Knox Frost during the pandemic etc. It is a big thing.

virtual-influencer-example

1: Personalized Content Creation 

With virtual influencers you are capable of creating personalised content that resonates with your target audience. Every campaign starts with a blank canvas, that you control. With advanced technology, authors could analyse their customer data to create customised content for each individual, giving them a unique and memorable experience. We have seen companies and charities use similar tech with celebrities to reach a larger audience. Imagine your main character addressing each individual by name and in their own language to promote and sell your next book. There are no physical limitations to the creativity when dealing with virtual influencers.

2: Increased Brand Awareness

Virtual influencers could generate buzz and create brand awareness for your author business and books in a way that traditional advertising cannot. With their unique personalities built around your characters, you could create personalised and engaging content that is completely unique to your world, to your story. Your book’s main characters could create strong emotional connections with your audience, which translates into increased brand awareness and loyalty.

Collaborating with actual influencers may result in unexpected PR issues. After all they are real people, with opinions, personalities, expectations, etc. While opting for a digital persona could prove more budget-friendly, it would also be completely manageable and 100% controllable. They can also work 24/7, 365 and appear in multiple locations at the same time. They never age and they do not die, well unless you want that, as you are in control, 100%.

3: Cost-Effective Marketing 

Virtual influencers could be a cost-effective way for self publishing authors to market their books. Compared to traditional celebrity influencers, virtual influencers do not require the same level of compensation, making them a more budget-friendly option for author brands of all sizes. 

The cost-effective and fast-paced nature of CGI technologies will expand the possibilities for authors to develop their own virtual models. With the market expanding, we can anticipate a wider range of industries adopting this technology and as they do, the price will drop and become more accessible to all.

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4: Improved Engagement 

Virtual influencers are a blank canvas. They can be used to bring your characters to life. They could even be used to make you come to life! You could design them and animate them to be engaging and interactive, which makes them a powerful tool for driving engagement on social, video platforms like TikTok and YouTube and on your author’s website. Authors could leverage virtual influencers to host giveaways, Q&A sessions, readings and other interactive content, which encourages their audience to engage with the author’s brand.

5: Easy Adaptability

Once you have created your virtual influencers would be easy to adapt and update, which makes them a versatile marketing tool. Authors could quickly change the messaging or appearance of their virtual influencer to keep up with changing trends, new book releases, the real age of the characters as they age etc. A versatile tool, for sure. 

6: Diversified Target Audience 

Virtual influencers could attract a diverse target audience, which is especially valuable for authors that want to expand their reach. With virtual influencers, authors can connect with a wide range of demographics and target specific niches that may be difficult to reach through traditional advertising methods.

7: Longevity 

Virtual influencers have the potential to have a longer lifespan than traditional celebrity influencers. As long as the technology continues to advance and virtual influencers remain popular with consumers, authors could continue to leverage them as a marketing tool for years to come.

Conclusion

In conclusion, virtual influencers are an exciting development in the marketing world, and I predict that they will become an increasingly important tool for best-selling authors in the coming years. By leveraging the unique capabilities of virtual influencers, indie-author could create personalized content, increase brand awareness, drive engagement, and reach diverse target audiences, all while keeping costs low and adapting to changing trends.

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