In today’s digital age, Amazon has become an essential marketplace for authors and publishers to sell their books. With millions of potential readers browsing the website every day, it is crucial to optimize your book listing and use various strategies to increase your sales. If you want to sell more books on Amazon, here are some top tips and secrets to help you succeed.
NOTE: I am going to reference Publisher Rocket a good few times in this article. I am an affiliate; if you purchase I get a small kick back.
Getting Started On Amazon – Setting Up Your Amazon Seller Account
I am just going to assume that you already have an Amazon account, and you already have a book to sell on the platform. I won’t talk about setting up your Amazon account or how to find profitable books to sell. Use Publisher Rocket for help. I assume you have a book that you have written that you want to sell more of via the Amazon platform. After all, most authors write books for fun; it is our passion, our hobby, but we also like to be able to pay the mortgage and put food on the table.
In this article I am going to focus solely on Amazon optimisation and not on external marketing strategies to boost sales. However, I do have articles on email, marketing, branding, author website, author SEO and more, and they can all be found at the end of the article or via my FREE Author Resources page.
This article has been written by me for me, let me explain. I am not some mega selling top-rated author that on release day sells two hundred thousand copies. I am firmly in the camp of small seller, but I am writing this to learn, to think and to research the ideas that have worked for me and that could work for me and therefore could work for you. So let’s go.
The first step towards selling your books on Amazon is to set up an Amazon Seller Account. This account will allow you to manage your book listings, communicate with customers, and track your sales. Setting up an Amazon Seller Account is a simple process that requires some basic information and bank details for payments. Once your account is set up, you can start listing your books and promoting them to potential readers.
The Amazon Algorithm Explained
The Amazon algorithm is the engine that powers the platform’s search and recommendation system. It uses a complex set of rules and criteria to determine which products are displayed to customers when they perform a search. One of the key factors in the algorithm is indexing. This ensures that a product is included in Amazon’s search database and can be found when customers search for relevant keywords. Sales is another crucial aspect. The algorithm considers sales rank, customer reviews, and keyword relevance to decide how visible your book is in search results. It prioritizes popular items for better visibility. It also considers the use of keywords in product listings. By including relevant keywords in the title, description, and backend search terms, sellers can improve their products’ visibility and increase their chances of appearing in customer searches. Therefore, understanding and optimizing the algorithm is vital for sellers looking to increase their sales on Amazon. To sell books on Amazon, improve your book’s ranking and increase its visibility to potential readers, optimize your book listing and use effective marketing strategies. So let’s look at ways in which we can swing the algorithm in our favour.
Optimising Your Book Listing
A well-optimized book listing is essential for attracting potential readers and to sell on Amazon. Start by creating a comprehensive and engaging book description that highlights the unique features, benefits, and storyline of your book. Use relevant keywords naturally throughout the description to improve its searchability. Additionally, make sure to include eye-catching cover images and photos that effectively represent your book’s content and genre.
Amazon Enhanced Brand Content / A+ Content
Amazon provides various tools and features to enhance your book’s listing and increase its appeal to potential readers. One such feature is Amazon’s A+ Content, which allows you to create visually rich and engaging product descriptions. Utilize this feature to showcase additional images and details about your book, making it more enticing to potential buyers. Additionally, consider utilizing Amazon’s Enhanced Listings option to add more relevant information and increase your book’s visibility.
In the following section, we will delve into several examples. However, before we do that, let’s take a moment to consider why KDP A+ Content is something worth considering.
- This is the perfect location to enhance your brand identity. You will have a unique chance to reveal your true self (beyond the pages) in a way that you don’t usually get to do. Enhancing your credibility is key to increasing reader engagement, which in turn boosts the potential for greater book sales in the future.
- Leverage Amazon KDP A+ to showcase the essential features of your books visually, elevating the appeal of your KDP book and captivating readers.
- You can create timelines in your book series to help readers understand the order of the books and decide which ones to read next. In addition, you have the option to employ visuals such as graphics or a comparison chart to clearly distinguish your books.
- You can use a carousel to highlight the characters and important parts of the book that will interest potential readers.
Read more from Amazon.
Creating an Attractive Book Cover
The old saying, “Don’t judge a book by its cover,” doesn’t apply on Amazon. A visually appealing and professionally designed book cover can make a significant difference in attracting potential readers and increasing sales. Invest in a high-quality cover design that effectively reflects the genre, theme, and tone of your book. Consider hiring a professional graphic designer who specializes in book cover design to ensure the best results.
I use Publisher Rocket for book cover research. I search for the best-selling titles in my genre then make notes about their covers. Colour, font, images sued etc. This way I am building a cover which will be comparable and similar to the best-selling books in the genre. Association is a powerful tool to start selling more books.
Crafting an Engaging Book Title and Subtitle
The title and subtitle of your book play a crucial role in grabbing the attention of potential readers. A clear and captivating title can entice readers to click on your book and learn more about it. Additionally, a well-written subtitle can provide further insight into the content, enticing readers to purchase it.
Non Fiction Titles: Make sure to include relevant keywords in your title and subtitle to enhance your book’s discoverability on Amazon.
Fiction Titles: It is a lot harder to add Keywords to your title and subtitle in a fiction book. However, you can use popular words associated with your genre.
Use Publisher Rocket to search for the best-selling titles in your genre. Download an Excel sheet and analyse the titles, words, and other elements to find inspiration for creating a similar title.
Writing a Compelling Book Description
A well-crafted book description can serve as your sales pitch on Amazon. It should concisely and effectively communicate the essence of your book, highlighting its unique selling points and generating intrigue among potential readers. Use persuasive language and storytelling techniques to engage readers and make them want to dive into your book. Remember to proofread and edit your description carefully to ensure it is error-free and professional.
NOTE: This is both a description of your book and a sales pitch; do not forget the sales pitch and the call 2 action. They like the cover and read the description. The aim of these two pieces is to get the potential reader to click and buy your book.
Choosing the Right Keywords for Discoverability
Incorporating relevant keywords in your book’s title, subtitle, description and via the listing is crucial for improving its visibility on Amazon. Conduct thorough keyword research to identify the most popular and relevant terms that potential readers are searching for. Include these keywords strategically throughout your book listing to increase its chances of appearing in relevant search results. Additionally, consider using long-tail keywords and specific book categories to target niche audiences. For keyword research we recommend Publisher Rocket!
Selecting the Appropriate Categories for Your Book
Choosing the right categories for your book is essential for reaching your target audience on Amazon. Browse through the available categories and subcategories in Amazon’s book section to find the most suitable ones for your book. Remember to select categories that align with your book’s genre, content, and target readership to increase its visibility among the right audience. You can also choose multiple categories to maximize your book’s discoverability. Did you know that you can submit your book into ten categories? Did you know that UK, USA markets etc have different categories? To find the best categories for your book and to find the categories with the lowest competition, use Publisher Rocket.
Entering Your Book Into Extra Book Categories
In addition to selecting the primary categories, you can also enter your book into extra book categories on Amazon. These extra categories can further expand your book’s visibility and increase its chances of being discovered by readers who are specifically interested in its niche. Research and identify relevant subcategories that your book fits into and enter them accordingly in your book’s settings on Amazon. Use Publisher Rocket to find them, and then email the Amazon team via your Amazon Author account.
Pricing Your Book Competitively
The price of your book can impact its sales on Amazon. It is essential to price your book competitively to attract potential readers and remain competitive in the market. Research the prices of similar books in your genre and consider pricing your book in a similar range. Additionally, take advantage of Amazon’s promotional pricing options, such as discounted Kindle editions or limited-time offers, to generate excitement and drive more sales. Again, Publisher Rocket can help you see the bestsellers in your categories and at a glance see what prices they are selling at and how much money they are making.
Making Sure Look Inside Is Available and Optimised
By default the “Look Inside” feature for your book on Amazon is enabled, this is a good thing as it can significantly impact your books sales. This feature allows potential readers to preview a portion of your book, giving them a taste of your writing style and story. Make sure to optimize the content included in the “Look Inside” feature to showcase the most engaging sections of your book and leave readers wanting more. A compelling preview can lead to increased conversions and sales.
Your optimisation options are in how much of your book you show. You can switch it off completely (not recommended. or depending on format increase the amount of book to show. This may allow you to show your books best chapters etc. but it is not an exact science. https://kdp.amazon.com/en_US/help/topic/G200644250
Fixed layout / Reflowable (eBook)
Print replica (eBook)
Paperback and hardcover
Multiple Formats To Capture More Readers
Offering your book in multiple formats, such as paperback, Kindle eBook, audiobook and large format can help you reach a broader audience and increase your sales on Amazon. Different readers have different preferences when it comes to book formats, and by providing various options, you cater to their needs and preferences. Consider utilizing Amazon’s Kindle Direct Publishing (KDP) platform to easily convert your print book into different formats and offer them to readers worldwide.
Some Early Reviews and A Word From The Publisher
Positive reviews can significantly impact your book’s sales on Amazon. Encourage your early, pre-release readers and customers to leave reviews and ratings for your book on Amazon. Additionally, consider reaching out to influential book bloggers, reviewers, and publications in your genre to secure early reviews and endorsements. Having well-known and respected figures express their praise for your book can boost its credibility and attract more readers.
List any Relevant awards or endorsements.
If your book has received any awards or endorsements, make sure to highlight them in your book listing on Amazon. Awards and endorsements serve as social proof and can significantly influence potential readers’ purchasing decisions. Include relevant accolades, recognition, and endorsements from reputable sources to increase your book’s credibility and appeal.
Use Amazon Price Promotions
Amazon offers various promotional opportunities for authors and publishers to increase their book sales. Take advantage of these promotional tools, such as Kindle Countdown Deals or Free Book Promotions, to attract more readers and generate buzz around your book. These promotions can significantly boost your book’s visibility and lead to increased sales both during and after the promotion period.
Use Amazon Adverts
Amazon Advertising is an effective way to increase the visibility of your book and target specific audiences. Utilize Amazon’s advertising platform to create targeted ad campaigns for your book, reaching potential readers who are actively browsing for books in your genre. Invest in strategic keyword targeting, compelling ad copy, and eye-catching visuals to maximize the effectiveness of your Amazon adverts and drive more sales for your book. Use Publisher Rocket to find the best words for your Amazon ads campaigns.
Write More books, list more books
The more books you have available on Amazon, the more opportunities you have to attract readers and increase your potential sales. Writing and publishing multiple books within your niche or genre can help you establish yourself as an author and build a loyal reader base. Additionally, having a wider range of books allows you to cross-promote and cross-sell your other titles, further boosting your overall sales and visibility on Amazon.
We should have started here, but believe in your book, believe in your sales.
The most important tip to sell more books on Amazon is to believe in your book and its potential to succeed. Have confidence in your writing, storytelling, and the value you’re offering to readers. Use various marketing strategies, learn from your experiences, and continuously improve your book listings to maximize your sales on Amazon. Remember, success may not come overnight, but with persistence and dedication, you can achieve your goals and sell more books on Amazon.