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Twitter Scheduling Apps API Change

What It Means For Authors

Twitter is one of the most popular social media platforms for authors, with millions of active users. Over the years, it has become a powerful tool for authors to connect with their audience, promote their brand, their books and increase their reach and market their books. However, managing a Twitter account can be time-consuming, especially when it comes to scheduling tweets. This is why many authors use a Twitter scheduling apps to manage their Twitter account, myself included. Recently Twitter Scheduling Apps API Change was announced (5th of February 2023 with immediate effect from the 9th and now extended to the 13th of February 2023) – So what does it mean for authors that use scheduling software for twitter posts after the 13th?

Background – To schedule content on Twitter all third-party schedulers need access to the Twitter API, i.e The Application Programming Interface. This allows access to the tweets, notifications, messages and all of twitters’s other data. This used to be a FREE api access to developers and now it will cost $100 per month.

Why has Twitter changed its API 2023?

The main reason seems to be that many of the apps that currently use the Twitters FREE API don’t drive ad revenue.

With recent Twitter hysteria, introduction of premium accounts, FREE speech or open door policy and reinstating previously banned accounts, Twitter has lost a number of top advertisers and therefore suffered a slump in its daily revenue. Now it is trying to claw some revenue back.

Elon Musks New Twitter has suspended third-party Twitter clients that don’t drive ad revenue.

These measures have been put in place to fight against the bot armies that use Twitters FREE API without generating Twitter any ad revenue and or use it to manipulate the opinions on mass via Twitters platform. However brilliant and fun bots, like Possum every hour or Stoic Quotes and the like who can’t afford the $100 API charge, will just stop on the 13th of Feb 2023. 

But these are bots, designed to take advantages of Twitters API my scheduler helps me participate and build Twitter? True. So, why might he also ban schedulers?

  • Schedulers don’t pay a fee for using Twitter and posting content (they will after the 13th)
  • They say they drive ad revenue, but none are sharing their data to reassure their customers.

Several authors have already canceled their scheduling software subscriptions because they think their scheduler will get suspended soon too. Making the transition back to Twitters app.

Here’s why Musk could suspend Schedulers:

To schedule content on Twitter all third-party schedulers need access to the Twitter API, i.e The Application Programming Interface. This allows access to the tweets, notifications, messages as well as all of twitters’ other data.

If Musk decides to deny access to the API for scheduling software, the party is over. Additionally, creators using schedulers to scroll through Twitters feeds, make replies etc don’t see any ads, also these schedulers don’t currently pay Twitter a fee for using the platform and making money with it. You can see where that is going.

Here’s why Schedulers could suspend Twitter:

The other side of the debate is schedulers say NO to paying $100. My scheduler of choice Sociality.io has done exactly that. And I am sure other will follow.  

Due to Twitter’s recent updates and the changes on their API support pricing, we will not be able to support the following integrations in your plan as of February 13th, 2023 – 12:00 GMT.

As a result of these changes, effective from the stated date, the following will be removed from our mentioned plans:

Any added Twitter accounts belonging to you, or your competitors will be removed.
The Listen module will be discontinued for these plans due to its loss of functionality.
We are sad about these developments and our short notice, which are completely beyond our control 😔 That’s why we tried to answer your questions in advance and explain the most important parts 👇

How Does This Effect Authors?

1: Your favourite scheduler is banned and you have to manually post via Twitters tools.

2: Your current scheduling software bows out of twitter due to cost and removes twitter from its software.

3: The monthly subscriptions of your software increases to cover additional costs, making it more expensive for you to conduct business on Twitter.

4: Nothing, nothing happens, life continues as normal. 

What is Social Media Scheduler?

These Twitter scheduling apps allow you to schedule your tweets in advance. For example, you can schedule unlimited tweets in one session, saving you time and energy. They also have additional features, like multiple accounts, inbox, listening or brand mentions, location searches and more. These apps are designed to simplify your Twitter marketing and make it easier for you to manage your author account.

Features of typical Twitter Scheduler

Most have several unique features that set it apart from the other Twitter scheduling apps. Let’s take a closer look at them:

1. Scheduling and Posting

The main feature is scheduling and posting capabilities. You can schedule an unlimited number of tweets and have them automatically posted at the right time. This is particularly useful for businesses and individuals who want to promote their brand or reach a wider audience.

2. Automated Tweet Reposting

Some also offer an automated tweet reposting feature. This allows you to schedule tweets to be reposted at a later time, increasing their visibility and engagement. You can choose the frequency and schedule of the reposts, ensuring that your tweets reach a wider audience.

3. Queuing System

Aa unique queuing system that ensures that your tweets are posted at the optimal time. These apps analyse your Twitter account and determine the best time to post your tweets based on your followers’ engagement. This maximises the visibility and reach of your tweets.

4. Social Media Analytics

Most schedulers also provide you with comprehensive social media analytics, allowing you to track the performance of your tweets. You can see the number of impressions, engagement, and click-through rates, giving you valuable insights into your Twitter marketing efforts.

Twitter Scheduling Apps (These may or may not be affected by this update)

Each has several features that set it apart from other Twitter scheduling apps. However, it is important to consider its competition to determine if it is the right app for you. Let’s compare the most popular Twitter scheduling apps.

1. Hootsuite

Hootsuite is one of the most popular Twitter scheduling apps and has been around for over a decade. It offers a wide range of features, including scheduling, social media analytics, and team collaboration. 

2. Buffer

Buffer is another popular Twitter scheduling app that offers a simple and intuitive interface. It is designed to make it easy for you to schedule your tweets and manage your Twitter account. 

3. Tweetdeck

Tweetdeck is a Twitter management tool that is used by many businesses and individuals. 

Conclusion Twitter Scheduling Apps API Change – What It Means For Authors

Over the next few months (February, March, April 2023) keep a keen eye on your twitter account, as well as any news and email sent to you via your scheduler. As stated, I am now looking for another tool, as my own scheduler of choice will stop on the 13th of Feb.

 

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